The fast-growing world of pet care products needs innovative packaging that captures the values of pet owners. With no sign of slowing down, the pet care sector is already valued at more than $8 billion a year, with the sophistication of the products available going way beyond the cat food tins or dry dog treats that used to dominate.

To be in with a sniff of the pet care action, brands need to differentiate their product…and their packaging. The right packaging for pet care products delivers on protection (from moisture, light, safety in transportation and access from those curious animals) as well as sustainability, with over three quarters of consumers driven to do the right thing environmentally as well as for their best (furry) friends, with recyclable and biodegradable packaging increasingly in demand.